Case Studies

Factory International & Manchester City Council

Manchester has a new Arts and Culture Venue being built in the city centre that is set to deliver some of the world's leading artists from the worlds of music, theatre and many more. The new 13,300 sqm venue is an architectural marvel which will showcase established and new artists in new and innovative ways using the sprawling spaces which internally comprise a social area with a bar, seating and opportunities for artistic expression. The Warehouse can deliver music concerts, artistic displays, commercial hire opportunities and house up to 5000 people. Finally, the Hall which is the technologically advanced theatre space which can seat up to 1800 and also be configured in multiple ways including opening up to the warehouse for combined events.

Weem Group worked from the outset of commercializing this space as well as setting the processes for taking this property to market and in the end securing a 10-year partner at the asking price, with a huge commitment to community and sustainability projects for Factory International.

This partnership will forge the alliance of both community and artistic representation for many years to come and will allow the Manchester community to interact and benefit from the initiatives being developed.

  • Sir Howard Bernstein

    Former Leader | Manchester City Council

    Elliot worked closely with me and the commercial committee to ensure we had a robust go to market strategy for what is now known as Aviva Studios. Ultimately, Elliot delivered. His commercial acumen shone through to allow us to achieve a truly remarkable partnership with Aviva and one which has gone a long way to securing the long term viability of this remarkable cultural venue.

  • Richard Bell

    Managing Partner | Deloitte

    Throughout our collaboration, Elliot consistently showcased unparalleled commercial acumen and profound insight. He skillfully manoeuvred through challenging circumstances, ultimately delivering an extraordinary naming rights partnership that will endure as a testament to his expertise in the rights holders sector.

  • Randel Bryan

    Deputy CEO | Factory International

    During our time working together, Elliot consistently displayed exceptional commercial prowess and remarkable discernment. He adeptly navigated complex situations, culminating in an enduring naming rights partnership for us.

Action and success:

  • Led the commercial transformation of Factory International.

  • Commercialised the venue assessing the partnership opportunities alongside the naming rights opportunity.

  • Tested the market during a tumultuous period for advertising with COVID and brands pull on ad spend.

  • Developed an Integrated strategy for all parties to align with including a go-to-market plan which sat alongside Philanthropy.

  • Utilised 3rd party agencies, via a tender process.

  • Took proposition to market. 400+ brands cultivated for all partnerships with with all parties.

  • Cultivated over 100 brands individually. 4 brands went to the final stages of the pitch for the headline naming rights partnership.

  • Evolved multiple iterations of sales collateral throughout the evolution of the project to suit new developments.

  • Built sales delivery processes to ensure smooth client interaction.

  • Created and delivered multiple internal contracts for the purpose of tripartite agreements for MCC and FI.

  • Pitched, negotiated and sold £35m+ naming rights deal.

  • Transitioning FI and partner teams into partnership success post signature.

SV Marketing

Tasks and Responsibilities:

  • Commercial roadmap developed for new sales team

  • Analysis of business goals and new ones set

  • Multiple brainstorm sessions for team to unlock new pathways to success.

Efam ltd

Tasks and Responsibilities:

  • Social Media marketing strategy

  • Content marketing

  • Content creation